We got a letter yesterday from the Vice President of the Board of Trustees of the Guggenheim. He said he took "great pleasure in extending to (us) a personal invitation to increase (our) membership support of the Solomon R. Guggenheim Museum." (Emphasis his.) Lucky us! I felt all warm and fuzzy -- an officer of a great institution reaching out to me to give me the chance to spend more. That sure doesn't happen every day. We'd probably get rid of the federal deficit in one year if the government would just send out such warm personal invitations to taxpayers to pony up more dollars.
The only thing that would have touched me more would have been if I had been addressed by name in the "personal invitation" instead of as Dear Member.
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